Prize draw fundraising
ZenDraw
ZenDraw combines recurring giving with weekly prize draws to help nonprofits attract new donors, strengthen engagement, and grow sustainable donor income.
The challenge
Acquiring new donors isn't simple...
Traditional acquisition can be expensive
Reaching new donors often requires significant investment across multiple fundraising channels. Rising acquisition costs can make long-term growth difficult to achieve.
Standing out is harder than ever
Nonprofits compete for attention in an increasingly crowded landscape. Without a compelling reason to engage, potential donors can be difficult to reach and convert.
Innovating recurring giving
What is ZenDraw?
A new way to acquire donors
ZenDraw is an innovative, secure, and fully managed fundraising solution that combines recurring giving with the excitement of prize draws. Designed for nonprofits looking to attract new donors, it helps organizations acquire, engage, and retain donors through a proven prize draw giving model.
Fully managed from day one
Unlike traditional acquisition channels, ZenDraw provides an
end-to-end managed service. From campaign creation and prize draw management to donor stewardship and reporting, we help organizations launch, operate, and grow successful fundraising programs.
Right from the beginning, I was very happy to be involved with such a great charity. Then to come back from vacation and find out I won $500 is absolutely amazing!
- Draw For Hope donor
2x Higher M25 Retention
ZenDraw Campaigns
Since 2021, we have generated more than 6,000 winners across our campaigns, helping strengthen donors' connections to your nonprofit with every chance to win.
Our most successful product launch ever. The ZenterPrize Draw for Hope campaign has created a way for a new group of sustainers to donate to our organization, whose retention has far exceeded our expectations.
Cindy Morgan
Senior Manager, Acquisitions
ChildFund International
Partner Story
Helping ChildFund strengthen donor retention
ChildFund International partnered with ZenterPrize to support sustainable donor income through Draw for Hope, combining managed giving, donor cultivation, and data-led optimization.
From campaign launch to long-term growth
ZenDraw is delivered as a fully managed service. From campaign design and donor acquisition to prize draw administration and optimization, ZenterPrize manages the complexity so organizations can focus on their mission.
Campaign Design
We create a tailored prize draw campaign designed around your organization, audience, and fundraising goals.
Launch Strategy
Our team works with you to develop a launch plan that attracts and engages new donors.
Program Management
We manage onboarding, donor journeys, prize draw administration, and day-to-day campaign operations.
Reporting & Optimization
Insights, reporting, and fundraising expertise help improve performance and maximize long-term value.
Designed for...
ZenDraw is designed for nonprofits looking to grow recurring income and strengthen donor retention.
Diversifying Fundraising
Complement your existing campaigns with a recurring giving program that creates an additional source of sustainable income.
Higher Donor Retention
Keep more supporters giving for longer through ongoing engagement, prize draws, and dedicated campaign support.
Multi-Channel Acquisition
Promote your campaign across digital, face-to-face, direct mail, events, and other recruitment channels.
Scalable Fundraising
Launch quickly, grow confidently, and scale your campaign without increasing operational complexity.
What's included?
Everything needed to launch and grow an incentivized giving campaign
Tailored campaign strategy, creative direction, and messaging designed around your audience and fundraising goals.
Campaign Design
Weekly draws, prize administration, and fulfillment managed by the ZenterPrize team.
Prize Draw Management
Launch planning and donor acquisition strategies designed to maximize campaign reach and engagement.
Launch & Acquisition
Real-time dashboards, campaign reporting, and fundraising insights to support ongoing optimization.
Reporting & Insights
Fully Managed Campaign Delivery
From campaign creation and supporter onboarding to prize draw administration, donor stewardship, and optimization, ZenterPrize manages the day-to-day operations so your team can focus on your mission.
ZenDraw FAQs
What exactly is ZenDraw, and how does it differ from traditional recurring giving?
ZenDraw is our unique, fully managed prize draw fundraising solution. Unlike traditional recurring giving programs that rely solely on mission-driven appeals, ZenDraw combines your organization's mission with the excitement of a weekly prize draw to create a more engaging giving experience.
Donors commit to a recurring gift, whether monthly, quarterly, or annually. As long as they continue giving, they are entered into each weekly prize draw for the chance to win guaranteed cash prizes, such as a $500 top prize and multiple smaller prizes.
Will launching a ZenDraw campaign cannibalize our existing donor base?
Historically, no. Our campaign data shows that prize draw fundraising engages an entirely new audience of donors who do not typically respond to traditional direct mail or recurring giving appeals.
For example, ZenterPrize partnered with ChildFund International to launch the Draw for Hope prize draw campaign, creating a new stream of unrestricted, sustainable donor income without disrupting existing fundraising channels.
What kind of donor retention and loyalty metrics can we expect to see?
ZenDraw is designed to strengthen long-term donor retention by combining recurring giving with the ongoing excitement of weekly prize draws. On average, ZenDraw campaigns achieve a 30 percentage point increase in Month 12 donor retention compared with standard industry benchmarks.
Our performance data also shows that this effect continues over time. Donors who win multiple smaller prizes achieve a 74% retention rate at Month 24, significantly outperforming typical recurring giving benchmarks.
How are the cash prizes financed and distributed to winning donors?
We manage the entire prize draw process from start to finish, so your team has virtually no administrative burden. Your transparent, all-in-one platform fee includes the weekly prize fund, draw administration, and prize fulfillment.
Our operations team manages winner verification, prize distribution, and any follow-up administration, so you can stay focused on your mission.
How does ZenDraw maintain legal compliance across different states?
Sweepstakes and prize draw regulations in the United States require careful legal oversight. ZenDraw is designed to manage that complexity, helping ensure compliance with applicable federal and state regulations governing sweepstakes and nonprofit fundraising.
ZenterPrize is also a registered member of the Professional Face-to-Face Fundraising Association (PFFA) in the states where we operate. We regularly review our compliance processes to support transparency, protect your brand, and help ensure campaigns are delivered responsibly.
Still have a question?
Our team is here to answer your questions and help you find the right solution.
Building stronger giving programs together
Improve retention, acquire new donors, and simplify recurring giving. ZenterPrize helps you make it happen.
